Case study: Avi Nardia Academy

Services provide: User interface design, Mobile responsive, Search engine optimisation, Social media marketing, Clothing design and Corporate identity

KAPAP UK is a martial arts system that has it's roots in the Israeli military.  A dynamic system that is constantly evolving, adopting methods that focus on effective relative positions and points of contact to disarm, protect and evade harm.

The previous website was a duplicate of several others and was lacking on visual appeal and substance. This was a complete overhaul, using the very adaptable Wordpress as a CMS, this was a superb project that has required the ability to add and remove national clubs over time. The updating of the news area with articles and stories was prime and as part of the Avi Nardia Academy, part of a big re-design to bring the branding in line with the leading website.

KAPAP UK benefited from several adword campaigns to fill the places on the instructor courses that are run over the course of a year.

This is an ongoing project with many ideas in the pipeline.

The website will utilise a subscription area for paid access to certain areas on the website that feature media content.


“Brett has supported MAW Comms since 2007 creating two great websites and making sure our web presence is always first rate. He provides good practical advice and a cost effective service. His expertise has allowed us to compete online with agencies of any size based in London or wherever.”

Gordon Maw

Owner of PR agency MAW Communications and former Director of Communications at Virgin